Social Media Lunch Break

Looking for the latest and greatest ways to monitor conversations online? Want to check out some of the social media tools we use in Ogilvy's 360 Digital Influence group? Then you should register for tomorrow's (free) BurrellesLuce Webinar: Planning a Complete Social Media Strategy.

My colleague Brian Giesen and I will be presenting an hour-long look at the ways public relations pros can integrate social media into new or existing communications programs.

We'll talk about the strategy and run through some real world case studies showcasing the ways you can bring a digital perspective into the equation.

It's tomorrow from 1-2pm EST. Log on for the full presentation and we'll be fielding questions via chat throughout.

Lunch meeting you just can't get out of? It's cool, they'll post the full presentation at the conclusion for anyone who missed it. [I'll link to it here as well]

From the Depths of Digital

Last week, I started a new job at Ogilvy Public Relations Worldwide in Washington, D.C. I'm working in the 360 Digital Influence department within Ogilvy's Creative Studio.

I have the privilege of joining a great team with varying specializations from online marketing, web development, SEO, social networking, print designers, the list goes on. With a grand total of five days under my belt, the 360 Digital Influence Blog will give you a much better sense of the department and my new colleagues.

I knew that I was joining the right agency during the first few minutes of orientation on the first day. Among the tax forms and the benefits paperwork was an official Ogilvy PR Blogging Guidelines Memo for employees. Before the list of common sense guidelines there was a paragraph that read:

"Understanding the nature of the blogosphere and how to interact, engage with others, and exchange ideas is essential an in our collective interest. This understanding is a prerequisite for providing meaningful and credible counsel for our clients...We encourage you to engage in this form of communication."

For me, this one memo in the collection of first-day materials was a great introduction to the creative, progressive spirit of the agency and a warm welcome for someone getting ready to jump into the Digital Influence department.

Given the blogging-friendly environment and the digital-focus of my new job I’ll definitely continue to post on Young DC PR Pros. For the sake of all three of my readers I hope my future posts reflect an increased familiarity of the intersection between marketing and social media.

Though, I sure will miss having the Pope as a client…