Many of my friends who earned bachelors degrees within the past few years have taken the leap into graduate school. As you can guess, many of these students were pre-med or pre-law as undergraduate students and so the transition into graduate school is a logical next step.
Though, for others, especially in the financial services industry, going back to school is an employer-sponsored perk. Recent accounting and business majors who landed jobs at global accounting / financial firms are encouraged to earn MBAs in an effort to further their career – many have some or all of their tuition reimbursed by their employer.
Marketing majors, too, with their subject-area safely inside the walls of most major business schools, seem gravitate toward MBA programs. It seems only natural that students with four years of marketing and business coursework seek out an MBA, especially if a marketing agency offers to help foot the bill.
When it comes to PR firms, it seems tuition reimbursement isn’t really a common benefit. This might be because no one is really demanding it. In fact, from what I can tell in working with communications professionals across a wide spectrum of industries, having an MBA, or any graduate degree, is hardly a requirement for growth. There seems to be a sentiment within our industry that the economic and accounting oriented curriculum doesn’t really apply for your run-of-the-mill Director of Communications position.
Now, as social media blurs the line between PR and Marketing, there’s a real turf war over who is best positioned to counsel clients in this space. Doesn’t it make sense, then, that Public Relations professionals, who so often preach the alignment of communications strategy to the overall objectives of the business, posses the requisite business skills?
The Council of Public Relations firms weighed in last December. You can read the full article here.
Any thoughts on this? From MBAs, younger PR pros, or those currently in grad school?
